PUMA unveil the new Arsenal Kit

PUMA Arsenal

PUMA produced something quite spectacular last night as they unveiled the new Arsenal Trilogy of Kits. PUMA have not really been mainstream in English football (apologies to Newcastle) and their marketing has been more of a guerrilla marketing approach. But Continue reading

FIFA World Cup Final 4 and the Manufacturer Wars

FIFA World Cup (1)

There are four teams left in the FIFA World Cup and much has already been made of these four teams and who the favourites are. But we thought we would look into the manufacturer wars and see who is leading Continue reading

FIFA World Cup – Round of 16 Review

FIFA 2014 - 2

An exciting round of 16 saw less goals but rather some gutsy battles that went the distance. The total goals at the tournament have already eclipsed that of the 2010 FIFA World Cup and there are some riveting ties set Continue reading

FIFA World Cup – Round 3 Review

FIFA 2014 - 2

The group stage of the 2014 FIFA World Cup is now over. 32 teams traveled to Brazil hopeful of conquering the World, now just 16 teams remain. The last round of group stages were pivotal for 23 of the teams.The Continue reading

FIFA World Cup – Round 2 Review

FIFA 2014 - 2

The second round of fixtures at the FIFA World Cup came to an end last night. We now have 5 teams eliminated and four teams already qualified for the second stage. A tournament that has produced 94 goals in 32 Continue reading

2014 FIFA World Cup – Round 1 Review

FIFA 2014 - 2

The first round of fixtures of the 2014 FIFA World Cup have now passed and have given us a fair bit of excitement, goals, controversy and general all round awesomeness! 49 goals, 1 hat-trick, 3 red cards, only 6 clean Continue reading

Are you ready for Nike “The Last Game”


Over the years Nike have released some of the greatest adverts in football history. There “Write the Future” and “Take it to the Next level” generated numerous amounts of discussion and millions of YouTube visits. It also caused fans to Continue reading