PUMA have always had a great place in our hearts and more specifically on our feet. This Friday they will have another special place in Jozi, with the opening of the Jozi arm of PUMA Select. Braamfontein has been a second home for PUMA with the PUMA Store, PUMA Social Jozi and PUMA Social TBT all going down around de Korte street, the Braam is about to get more epic as PUMA Select Jozi opens its doors on Friday.
So what is PUMA Select, you ask. Well we just have to look down to our Cape friends to see what has happened since PUMA Select was opened in March this year. The shop is essentially a pop-up store to showcase exceptional creative designs & exclusive collaborations.
The store, which will operate for a year, showcases PUMA’s premium product and collaborations with influential creatives, streetwear labels and fashion houses including Parisian design duo BWGH (Brooklyn We Go Hard), New York illustrator Sophia Chang, London interior design team House of Hackney, and Tokyo’s quirky king of avant-garde sneakers Mihara Yashuhiro.
PUMA Select Jozi will be based on the same design as the first PUMA Select Store in Bree Street in Cape Town, in an almost English workshop kind of vibe. The design was put together by 3D industrial designer Ben Wilson from The Wilson Brothers (www.wilsonbrothers.co.uk) in collaboration with Adam Brinkworth, of interior and architectural design agency Brinkworth (www.brinkworth.co.uk) and has been set up with the help of local manufacturing company Designamite.
PUMA’ South Africa’s Marketing Director Brett Bellinger explains that through activations like the pop-up PUMA Social Club, a cult venue hosting a wide range of leading South African musicians and DJs in Braamfontein during 2012 and 2013, PUMA developed a large fan base in the area. During this time they also launched a PUMA Store and now the time is right to bring PUMA’s top-end streetwear to the neighbourhood.
“Braamfontein has always been a good fit for PUMA and we hope that with the PUMA SELECT Store, and some of the events and activities we will host in the area, we again find favour with the PUMA fans.”
Well you have found favour with us already Brett and the store hasn’t even opened yet!
To find out more visit the SELECT blog (www.pumaselect.co.za), or our Facebook page (www.facebook.com/Puma); or call PUMA on 021 551 0832. Follow @PUMASouthAfrica and #PUMASelectJozi to join the conversation.